Monday, November 20

The Ultimate SEO Tools list

Tired of bookmarking all your favorite SEO tools? Wish there was a place which had all the SEO tools you could have used at some point in your life. If you want to see the best SEO tools in one place, then this is the right place for you.

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Some of them are free, some are paid. Sit back, and try to go through all of them and then decide which one best suits your strategy, your website's niche or your expectations. Here we go:

Google Search Console

Track your site's search performance with Google Search Console and browse around for more webmaster resources. If something's wrong with your site, get help fast using Google's top issues list, support documentation, and testing tools. Use Search Console to monitor your performance on Google Search and see if Google can index your website.

Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. With the help of Google Analytics one can:
1. Check key metrics in built-in reports
2. Compare date ranges and apply segments
3. Monitor real-time data
4. Explore in order to build your own reports with any combination of metrics, dimensions, and segments that you care about
5. Save any reports to your dashboard so that you can easily come back to them

Google PageSpeed Insights

This another great tool by Google which helps you measure your website's speed, both on mobile as well as desktop. Your website get's a score out of 100 depending upon its speed compared to other websites. Getting a high score on this extremely important for your Search Engine Rankings because if you have a slow website, then you will have a high bounce rate. Search engines do not like high bounce rates. So, if you don't take care of this, your search rankings will get pushed down.
This tool not just gives you a speed score, it also helps you identify the problems i.e. issues that are leading to a slower website. It gives you suggestions on how you can increase your speed score i.e. reduce you website load time.

Google Trends

This is another free tool from Google. While most of the keyword research tools rely on historical data, Google Trends focusses on what's trending right now. It shows you the trending searches and keywords. It can be really beneficial for you, because old keywords have a high competition but, the recently trending keywords or searches won't have that much competition and you can leverage it to drive traffic to your website.

Bing Webmasters

Bing Webmasters tools help you get insights into your site.You can submit your site to Bing for indexing your website and it's content. Their reporting tools help you in understanding what leads people to your website. You can identify your keywords, thanks to their reports and thus, focus on getting more traffic to your website through those keywords. Also, they have diagnostic tools, as well as a mobile-friendly testing tool.


Everyones loves SEMrush. And that's because you just need to put the website link to the most popular site in your target niche & it will show all of the keywords that site is already ranking for. It helps you get insights into your competitors’ strategies in display advertising, organic and paid search, and link building. It's in a sense the "complete tool". You can read about all of it's features here.


If you are looking for sales or guest posts, then AuthoritySpy is the tool for you. When you enter a particular search term, it pulls in hundreds or thousands of influencers in a matter of seconds. It helps you find the top blogs in your industry, have an active audience and a large following. This tool doesn't charge you monthly, but, there is only time fees when you purchase the software.


Buzzstream helps you research influencers, manage your relationships, and conduct outreach that’s personalized and efficient. BuzzStream discovers contact information, social profiles, and site metrics for you. BuzzStream automatically saves your emails and tweets and lets you set reminders to follow-up.


Everyone in the world of SEO knows how important backlinks are. Gaining and keeping valuable backlinks is really important. It helps you assess the value of individual links to your website, inform you when you lose a valuable one, while keeping a track on your competitor's backlinks and how they are acquiring them.


Ontolo is another great tool which helps you in finding prospects be it link building or content or social or advertising. It even parses out things like navigation, comments, article content, etc, in order to get you very refined prospects. Not only does ontolo find and export any email addresses for you, but it also exports any contact URLs that are linked to from each prospect.


Ahrefs is also one the "complete tools" in the SEO industry. All the top digital marketers or SEO experts use it. They provide you with tools to grow your search traffic, research your competitors and monitor your niche. Their tools help you with keyword research, marketing research, link building and web monitoring. When it comes to backlink analysis, Ahrefs is the best tool. Digital marketers love Ahrefs for the quality of its data. Their data is always fresh, relevant.

Keyword Tool is an alternative to the Google Keyword Planner and other keyword research tools out there in the SEO market. The free version of Keyword Tool can generate up to 750+ long-tail keyword suggestions for every search term. This tool uses Google search's autocomplete feature to find hundreds of long tail keywords matching your query. It's not just limited to Google, but also provides keyword research for Amazon, Youtube, Bing, eBay, and App Store.


SimilarWeb helps you benchmark yourself against your competitors. It's tools help you understand what marketing strategies your competitors are applying across different industries and different countries. It also provides a tool for keyword research which is based on traffic statistics.


As the name suggests, SpyFU lets you spy on your competitors. They have this in bold letters on their landing page:
“Download Your Competitors’ Most Profitable Keywords and Ads For Paid and Organic Search.”
Sometimes, marketers don't need to reinvent the wheel. All they have to do it look what is working for others and then implement those strategies in their own campaign. SpyFU is surely going to help you with that.


Bloggers, copywriters, content marketers and SEOs of all styles and sizes trust StoryBase to help them access, understand and wield the power of data.
It's a really good tool for long tail keywords. You can use this tool to get thousands of long tail keywords, queries or questions depending on what you are looking for. It's extremely helpful when you hit the writer's block. It's the tool that can provide you hundreds of new ideas.

LongTail Pro

If you are looking for an easy way to find the best
keywords to rank in Google then this is the tool for you. Its step-by-step system helps you discover thousands of profitable, targeted keywords and also calculate Keyword Competitiveness for almost any niche.

Google Keyword Planner

Another great keyword research tool from Google. Using this tool you can search for new keywords and access volume data and trends. It's fairly simple to use, and the best part of this tool is it's free of cost. Also, it is the simplest and most straightforward tools. It's highly recommended for the ones who are just starting out.


MOZ provides tools such as the Keyword Explorer, Open Site Explorer, Moz Bar and many more. Keyword Explored is focussed on keyword research like most other tools. Open Site Explorer or OSE helps you uncover content and link building opportunities and track your site's link profile over time and compare it to your competitors for intelligent, targeted link building. Moz Bar is Google Chrome Extension, which helps you examine and analyze important search, social and page metrics of any site you visit.


It's a new tool which helps you find related keywords for any topic, thus helping you write more relevant content. It is a content marketing and semantically related keyword tool that help you boost your site traffic through content creation and optimization.


SEOquake helps you check any webpage for a huge selection of SEO parameters on the fly, with their free SEOquake browser extension. So, you can conduct an on-page SEO audit within seconds, be it your website or your competitor's. You can also examine internal and external links, and also compared two domains and URLs in real time.

Keyword In

You can use this free tool to build your keyword list for Google Adwords or any PPC program. It can also help you find new phrases to optimize your website for SEO.


It is another free Wordpress plugin, which lets you scan your website for SEO. It gives you feedback on if your website follows Google webmaster guidelines or not.

SERPs Free SEO Tools

SERPs provides a free collection of SEO research and analysis tools for digital marketers. SERPs’ Keyword Rank Checker tool shows you the top 250 search results, along with CPC and search volume data, for any keyword or phrase, and allows you to tailor your results by domain, location, and device. Get keyword ideas fast and free in one spot. More robust than Ubersuggest or, but with CPC and volume estimates for each suggestion.

Small SEO Tools

This is the place if you want everything for free. Though not always precise and accurate, it's still the best place if you are looking for some free tools. They hundreds of such tools ranging from SEO Audit, Article Spinner, Keywords Finder, Backlink Checker etc. They have around 100 such free tools.

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