Advertising has evolved so much in the last decade alone. On top of the existing marketing arsenal today we have the digital field which presents thousands of other methods to businesses to promote their brand. It is not at all easy to boil down to just 5 top advertising methods. Still looking at today’s market conditions and best practices, we have created top 5 strategies to help businesses make the best out of their marketing arsenal. I have compiled this blog to help businesses and new marketers learn a few top-notch, avant-garde ways to prepare for the coming years.
Here are our top 5 picks:
The digital world has made way to one of the best ways to market your brand. Today, the marketing and advertising world is dominated by digital media. The web is changing, so has to our marketing strategies. Today, marketing has become more target oriented and has become more effective using the digital media. Strategies such as banner ads and remarketing come under the category of digital advertising. It has become the primary source of revenue for the internet. Other popular aspects of digital marketing include native advertising, sponsored content and others which are growing by leaps and bounds. It's digital marketing, you have the potential to reach millions of target audience in a matter of months.
Using Promotional Products:
Promotional products are the cornerstone of today’s modern advertising methods. It includes items such as water bottles, umbrellas, bags, phone cases and anything useful which are printed with the brand logo and distributed for free to build brand loyalty. Adding the flavor of Customization to the t-shirts, bags & other office stationery products is the new trend. Promotional products can either be used alone or be integrated with other advertising media for more effective results. Even the fortune 500 companies know the benefits of using promo items, hence it’s a no-brainer that startups should employ it too. Business gifts, incentives, handouts are a form of corporate communication and promotional products that can be used in today’s market.
As mobile phones have gone ubiquitous, businesses saw an opportunity here to market their brand. Mobile advertising has become more promising than ever with a high return on investment. We can already see the increasing use of mobile phones, ipads, android tablets, Kindle devices and more. Although comparatively new, it has already started dominating the industry. A major part of the mobile advertisement comes straight from the social media itself. Moreover, we already know the power of social media and how it can influence people to buy products. But there is still anything to take care of as it is a highly sensitive market. So, it is advised that businesses should hire experts to handle the job.
When you see too much of a product in a show or a movie, you have got product placement. Some businesses like to blend their products in a popular show or a movie instead of explicitly advertising it. Today, it is one of the most important forms of advertising where marketers can reach their targeted demographic faster than any other marketing.
It used to be a popular form of marketing but not anymore, which is why this is the perfect opportunity for businesses to step in take advantage of it as there isn’t much competition in print advertising. It drives huge sales and is one of the old school techniques that enable businesses to target audience who love reading newspaper and magazines.
I am a Print evangelist of inkXE Web to Print Solutions - A one-stop software solution made for the Print Shops who sell Custom T-Shirts, Signage, and other promotional products. You can see more details here.